In week two all of the IxDA groups formed a supergroup to create an affinity map to create a vision and foundation of our project.
The super affinity map we made.
Our Group Generated the following Path for our project:
Challenges
Make it feel “Seattle”
Audience connectivity
Engagement outside of the conference
Sponsorship engagement
Early app adoption/download
Relevant / useful information
Accessibility
Brand consistency and theme incorporation
Aspirations
Cool factor
Ease of use “one-handed-app”
The catalyst for creating human connections
Incorporating AR and emerging tech
Focus Areas
Authentic engagement (peer to peer)
Interactivity / Fluid relevance & re-engagement
“One-handed-app”, good IA & ease of use
innovation, new and different
Guiding Principles/ decision breakers
One-handed app
Relevance to needs (attendees & conference)
Brand on track
Activities
Discovery. what we don’t know
Collect all data, sort, & plan a map / Competitive analysis
Brainstorm - cool factors, prototyping, needs
Surveys
Gorilla interviews
Prototyping
Measurements
Social media participation
% of downloads / attendees
Usage / downloads
Positive user feedback (follow up survey)
Connections made (peer to peer)
Next, we agreed to meet in person on Thursday to brainstorm a bit as well as tasks to complete and share.
My task was to create a site map of the last app for this event. Other group tasks are a survey of conference goers and site comparison. We set a deadline of sending out the survey by Wednesday and have the other items of research ready along with survey results by next class.
Here is the site map of the Interaction 2016 event.
Initial Insights:
Event has a ton of speakers to navigate. Was overwhelming and could have been organized.
Make app die gracefully. This app has not aged well as pictures and other content have vanished.
Titles for events are very long.